Nicheloom

Market intelligence for builders — see what's gaining traction before it's crowded.

I've been using AI to analyze every supplement on the market

Details

External ID
46719423
Source
HN
Company
—
Product
I've been using AI to analyze every supplement on the market
Website domain
pillser.com
Launched
Jan. 22, 2026
Cohort
—
Upvotes
94
Upvotes percentile
0.8932806324110671
Tags
—
Fetched at
Sept. 7, 2026, 9:25 p.m.
Updated at
Sept. 7, 2026, 9:25 p.m.

Description

Hey HN! This has been my project for a few years now. I recently brought it back to life after taking a pause to focus on my studies.My goal with this project is to separate fluff from science when shopping for supplements. I am doing this in 3 steps:1.) I index every supplement on the market (extract each ingredient, normalize by quantity)2.) I index every research paper on supplementation (rank every claim by effect type and effect size)3.) I link data between supplements and research papersEarlier last year, I took pause on a project because I've ran into a few issues:Legal: Shady companies are sending C&Ds letters demanding their products are taken down from the website. It is not something I had the mental capacity to respond to while also going through my studies. Not coincidentally, these are usually brands with big marketing budgets and poor ingredients to price ratio.Technical: I started this project when the first LLMs came out. I've built extensive internal evals to understand how LLMs are performing. The hallucinations at the time were simply too frequent to passthrough this data to visitors. However, I recently re-ran my evals with Opus 4.5 and was very impressed. I am running out of scenarios that I can think/find where LLMs are bad at interpreting data.Business: I still haven't figured out how to monetize it or even who the target customer is.Despite these challenges, I decided to restart my journey.My mission is to bring transparency (science and price) to the supplement market. My goal is NOT to increase the use of supplements, but rather to help consumers make informed decisions. Often times, supplementation is not necessary or there are natural ways to supplement (that's my focus this quarter – better education about natural supplementation).Some things that are helping my cause – Bryan Johnson's journey has drawn a lot more attention to healthy supplementation (blueprint). Thanks to Bryan's efforts, I had so many people in recent months reach out to ask about the state of the project – interest I've not had before.I am excited to restart this journey and to share it with HN. Your comments on how to approach this would be massively appreciated.Some key areas of the website:* Example of navigating supplements by ingredient https://pillser.com/search?q=%22Vitamin+D%22&s=jho4espsuc* Example of research paper analyzed using AI https://pillser.com/research-papers/effect-of-lactobacillus-...* Example of looking for very specific strains or ingredients https://pillser.com/probiotics/bifidobacterium-bifidum* Example of navigating research by health-outcomes https://pillser.com/health-outcomes/improved-intestinal-barr...* Example of product listing https://pillser.com/supplements/pb-8-probiotic-663

Enrichment

Theme
financial intelligence and trading tools
Vertical
Healthcare
Function
Analytics & BI
Audience
B2C
AI stance
AI feature
Project type
Commercial product
Normalized one-liner
supplement market analysis
Manually corrected
False

Could you build this?

Yes The system aggregates publicly available supplement catalogs and scientific papers (e.g., PubMed) via standard scrapers/APIs and analyzes them using LLM prompts.

Discussion

20 comments analyzed.

Competitors mentioned: Examine.com, ConsumerLabs (paid subscription), Rtings.com

Concerns raised: Ad-free model raises pricing concerns for all users, Testing coverage limited to major brands only, Nutritional guidelines for pet food inaccurate/misleading, Data accuracy issues (e.g., serving size vs. container quantities), Legal implications of product evaluation

Feature requests: Expert domain summary on which supplements to avoid/trust, Better evaluation of powder substances beyond pills, Expand EU market coverage, Show DMCA/redaction notices when producers request content removal

Competitors

Other products that read as similar to this one — 88 launches clear the similarity bar, closest 8 shown.

Attention rank: #8 of 89 (itself plus its competitors, highest first — normalized so YC and Product Hunt are compared fairly).

Launched 80 days after the earliest competitor.

Other launches for this product

Same idea, different domain

Nobody's really built a analytics & bi tool for Legal yet.