Solution: An always-on watchdog connected via API to your Google Ads, Microsoft Ads, Meta Ads, GTM, and GA4. The tool: (1) Continuously checks every landing page URL in every active ad for 404s, 500s, redirect chains, and SSL issues; (2) Runs synthetic form submissions every 4 hours through every conversion form to verify the conversion event actually fires; (3) Monitors conversion event firing rates and alerts when a campaign's conversion rate drops more than 30% versus the trailing 7-day baseline; (4) GTM tag firing audits — confirms key tags are still in the container and firing on the right triggers; (5) Call tracking integrity check via CallRail and WhatConverts APIs; (6) Real-time Slack, SMS, and email alerts the moment anything breaks; (7) Weekly 'tracking health report' for clients that proves you caught issues, creating CYA documentation. ICP: PPC agency owners managing 10–100 client accounts, freelance PPC consultants with 5–20 accounts, and in-house marketers running multi-million-dollar ad spend. Their nightmare is the silent break — client redesigns their site on Friday without telling them, form moves from /contact to /book-now, the conversion pixel doesn't fire all weekend, $3,000 burns on traffic that goes nowhere, and on Monday the client fires the agency for 'wasting money.'

Synthetic form submission testing every 4 hours is the unique technical asset. Most tracking breaks aren't 404s — they're forms that load but no longer fire conversions, redirects that break UTM passing, or pixels that silently fail after a CSP header change. Catching these requires actually submitting test forms, which no monitoring tool currently does.

“Similar to how Sentry built a business around 'when your code breaks in production, tell me before users do' for developers. This is Sentry for PPC tracking: when your conversion pixel breaks in production, tell me before my client does.”