Solution: A border-prep tool: (1) Secondary-inspection risk assessment — based on your status, travel history, and purpose, flags whether you're likely to be pulled into secondary and why; (2) Question prep — how CBP questions work, how to answer accurately and honestly without volunteering problems, what NOT to say, common traps; (3) Device & social-media rights — plain-English explanation of CBP's authority to search phones, the difference for citizens vs. visa holders vs. green-card holders; (4) Travel-pattern checker — flags risky patterns (spending most of the year in the US on a tourist visa) before you book; (5) 'If detained/denied' playbook — your rights, who to call, what withdrawal of application vs. expedited removal means; (6) Status-specific guidance for green-card holders re-entering after long absences (abandonment risk). ICP: Non-citizens who travel to or re-enter the US — tourists on visas/ESTA, international students, H-1B and other workers, and green-card holders — who are increasingly anxious that a valid visa doesn't guarantee entry, that CBP can search their phone, and that small mistakes (returning too soon after a long stay, an offhand answer, content on their device) can get them denied entry or detained.

Personalized, travel-profile-specific risk assessment and prep is the differentiator — turning generic know-your-rights content into 'YOUR situation carries this specific risk, here's how to prepare.' The travel-pattern checker is uniquely preventive — catching patterns that cause denials before the traveler books.

“Similar to how TSA-prep and tax-audit-prep tools package 'how to handle the scary official interaction' into personalized prep. This is audit-prep for the border crossing — personalized risk assessment plus a calm, lawful playbook for a high-stress official encounter.”