Solution: A guided rebate optimization platform: (1) Homeowner enters basic info — zip code, current heating type, home age, income (for income-tested rebates); (2) The tool surfaces all available federal, state, utility, and manufacturer incentives stackable in their location; (3) Recommends specific equipment models that qualify for maximum incentives; (4) Calculates effective net cost after all rebates; (5) Generates the exact documentation needed to claim each rebate; (6) Tracks application status for each filing; (7) Premium tier: connect to verified contractors who specialize in rebate-eligible installs. ICP: Homeowners aged 30–70 considering a heat pump or high-efficiency HVAC upgrade who have heard about IRA tax credits and state/utility rebates but don't know which equipment qualifies, how to claim, or whether the contractor's quote already reflects rebate-eligible equipment. Contractor recommendations often default to whatever they have in stock, not what maximizes the homeowner's after-rebate cost.

Stacking optimization across all rebate sources is the unique value. Existing tools each show one slice (federal, state, utility, manufacturer); this product orchestrates them together to maximize total dollar value. The contractor recommendation tied to rebate-eligible equipment creates structural alignment with the homeowner.

“Similar to how TaxJar (acquired by Stripe) built a business around sales tax compliance across thousands of jurisdictions — a fragmented multi-jurisdiction problem that no incumbent had unified. This is TaxJar for HVAC rebates: stitching together federal, state, utility, and manufacturer incentives into one consumer-friendly optimization tool.”