Solution: Two integrated products: (1) Coach marketplace — vetted ADHD-certified coaches with PAAC, CAADC, or ICF-ADHD credentials, searchable by specialty (executive function, ADHD entrepreneurs, AuDHD, women's ADHD, parent coaching). Vetting includes credential verification, sample sessions, and client outcome data. (2) Body-doubling network — drop into a video co-working session at any time, paired with another ADHD adult for focused execution. Differentiated from Focusmate by ADHD-specific design: shorter session options (15/30/45/60 min), explicit task-out-loud framing, anti-shame culture, optional coach moderation for higher-stakes tasks. ICP: ADHD adults aged 25–55 who are post-diagnosis, post-medication, and post-self-help. They've read every ADHD book, tried every app, and discovered that 'knowing what to do' is not the bottleneck — executing is. They need either an ADHD-trained coach (currently expensive and hard to find) or a body-doubling session (currently only Focusmate, which isn't ADHD-specific).
ADHD-specific credentialing and culture is the entire moat. PAAC and CAADC certification is meaningful but invisible to most consumers — surfacing this in a vetted marketplace creates the trust signal that doesn't exist today. The body-doubling product designed specifically for ADHD adults (short sessions, anti-shame culture, task-verbalization) is differentiated from Focusmate's generic productivity framing.
“Similar to how Headway built a vetted therapist marketplace by solving the credentialing and insurance friction that incumbents (Psychology Today directory, BetterHelp gig-style hiring) didn't address. This is the same play for ADHD coaching specifically: vetted credentials, outcome tracking, integrated body-doubling.”